The Italian American Museum of Modern Art (IAMLA) serves as a valuable resource for those interested in exploring and celebrating the cultural heritage of Italian-Americans in Southern California. Through its exhibits, the museum plays an important role in preserving and sharing the stories and traditions of Italian Americans.
For the scope of this design project, the Italian American Museum of Los Angeles (IAMLA) commissioned a comprehensive brand and style overhaul encompassing their social media presence, brochures, and logo. The client asked for a creative and innovative rebranding approach to their previous brand guidelines.
In its entirety, the IAMLA rebranding initiative brings the treasures concealed within the museum to the public eye, employing abstract artistic elements to engage a wider and more diverse audience. The aim is to pique the curiosity and interest of tourists in Los Angeles, inviting them to explore the captivating world of IAMLA.
