At the heart of Spotify lies an unwavering commitment to delivering an unparalleled listening experience to over 345 million active users in more than 170 countries. Whether they're music enthusiasts or casual listeners, users embark on a musical journey curated to their individual tastes, empowering them to explore, discover, and rediscover the soundscapes that resonate with them.
My role was to design and establish a premium image for both Spotify and a music artist, creating a strong and memorable brand identity that could attract discerning consumers.
Spotify embarked on a strategic endeavor to release a limited edition product. In this case, the company collaborated with Bob Marley and the Wailers, introducing cannabis packaging to older untapped markets.
Considering the form factor of the product, namely the pre-rolled cannabis blunt, it necessitated a packaging solution that would be both sleek and robust. To accommodate three pre-rolls within a single unit, the packaging concept involved the division of the ensemble into three discreet small cosmetic boxes, consolidated within a larger rectangular container.
This intricate and detailed blunt product offered by One Love Organics serves as an embodiment of artistry, showcasing Spotify's creativity, innovation, and ability to reach a different audience that has never seen such product before.
